Our services extend from providing strategic advice to being a fully outsourced online direct response service provider.

We can help you design best-practice email marketing programs, assess the effectiveness of your existing programs and develop a roadmap to revitalise your email marketing programs.

Each campaign starts with a detailed targeting exercise. Using propensity scores, we identify customers that are most likely to respond. Through strict processes, we can manage and update campaign responses and customer data in your CRM system and iteratively build customer profiles over time based on click-through information. We finish each campaign with response analysis to capture lessons.

By optimising the content and the structure of an email, we can help you significantly improve its performance. Our experience architecture team collaborate to make sure users are clicking through to the right assets.

To be fully effective, each email should be embedded into a multi-step customer journey. This approach moves the customer deeper into the relationship driven by customer activity.

• Set up your campaign management.
• Conduct customer profiling including communication status, opt-in profiles, interest profiles (both explicit and implicit behavioural and past responses).
• Integrate the system with your website. Leads and online form responses are captured directly into Salesforce.com including workflow functionality.
• Set up email communication templates and auto response emails.
• Integrate with email marketing, search campaign solutions and your web analytics solution Synch data from other corporate systems.
• Create reports and dashboards so you stay on top of campaign performance and data quality issues.

What’s involved?

As an authorised partner of Salesforce.com, Bienalto can help you create and maintain an effective customer database. We determine your profiling requirements and set up Salesforce.com by uploading data from legacy systems, including spreadsheets and email contacts.

How does it work?

Integrating Salesforce.com with your website and campaign execution platforms enables process efficiency. It also makes sense to establish automatic synchronisation with your corporate systems to capture transactional information. We can help you achieve all of this, as well as setting up reports and dashboards, and establishing processes to maintain the integrity of your customer database.

To seamlessly manage events, we have developed a piece of proprietary softwarecalled Events Manager.This fully automated, online events registration software allows us to:

• Launch event registration forms within hours, linking to a website or email communications.
• Pre-populate registration forms with email invites to speed up the process for attendees (e.g. all they have to do is choose a venue and confirm attendance).
• Monitor the progress of registrations against a target using graphic interfaces.
• Calculate the cost per registration at any step of the event.
• View registration composition by sales territory, customer segments, job roles etc.
• Manage follow-ups, reminders, cancellations and post-event communications.
• Synchronise with your CRM system to update contact and response details such as opt-ins, attendance and changes to profile details.

By engaging Bienalto to take care of your event management, you are free to focus on what’s important for your business: lead generation and relationship building.

You will also enjoy greater visibility into the overall event registration process and will receive alerts if more marketing efforts are needed to reach target attendance levels. We can also help you benchmark an event against previous events to give you an idea of how well a current campaign is running.

The team at Bienalto can help you get the most out of social media in order to promote your products, brand or services. With our technical knowledge, we can help you integrate your social media marketing with other promotional channels. And if needed, we can help train your staff on maintaining your social media marketing on an ongoing basis.

By embracing channels like Facebook, Twitter and LinkedIn, you can ensure that you are maximising the reach of your marketing – especially when used alongside other channels like email. This multi-channel approach can ensure powerful and consistent messaging.

It’s also likely that a significant percentage of your audience - whether customers, business partners and employees - are already active on social networking and media sites. Social media provides for two-way communication with these users, helping you establish strong and lasting connections.

Keep in mind that once you’ve started, you may find that your marketing messages spread in a very organic and rapid way across social media networks.

Bienalto can work with you to establish a sensible and real-type dynamic response system. We discourage clients from communicating one-to-one with customers online – as the extreme cost and near impossibility of devising accurate algorithms to track effectiveness can make this very difficult. Instead, we advocate simple segmentation based on key customer attributes, alongside fine-tuned offers and a clear conversion path.

Sophisticated marketing departments should know the next offer for each customer or segment by propensity modelling. We simply help you make this information available to your content targeting platform from your CRM system – so as to enable cross-channel integration.

We then extend this with behaviour- and event-triggered email campaigns (either as stand-alone eDMs or dynamic content in email newsletters). We do this by integrating email campaign and web analytics solutions to get maximum results.