Our Expertise
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Optimisation
We strategically analyse and optimise the experience, message and offer to increase the desirability of your proposition.
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Engagement
We design highly relevant customer journeys that target specific segments, boost loyalty and reap rewards.
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Experience
We take a lean approach to designing purposeful, simple and creatively engaging user experiences.
Make your online channels work harder for you.
We can develop website optimisation strategies to increase your online sales, reduce cost per acquisition from search and display campaigns, and increase online customer self service.
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How we do it
Firstly, we assess and measure the performance of your website. Our goal is to lift its performance.Then, our multidisciplinary team immerses itself in your company, its products, services and customers. We develop hypotheses about how to increase your customers’ response rates; and how to make your digital assets work harder. Armed with these hypotheses, we perform controlled experiments to see what works and what doesn’t.
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An effective marketing science
Controlled experimentation is a proven marketing science, through which we iteratively test and improve the experience, message and offer to increase the desirability of your proposition. We look at:
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Ease of use
Ensure your page is highly usable, relevant and streamlined. Make it very easy for your users to complete the task at hand.
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Clarity of message
Hone and test your message and offers. Use the right words, in the right way, to the right audiences to sell your product or service.
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Relevance of offers
Design, test and target offers aimed at specific audience segments to increase relevance.
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Innovation
Package your product or service in new and enticing ways, to make it more desirable to your customers.
Website optimisation requires a multidisciplinary team that brings together strategic, creative, analytical and technical skills. Bienalto employs these skills and uses a proven optimisation methodology to deliver results.
A common pitfall for optimisation programs is placing too much emphasis on the choice of technology and not enough on the strategy. Our proven methodology guides us and our clients across all facets of a successful optimisation program.
We are fluent and have significant experience with Adobe Test and Target.
Contact us to discuss your website optimisation needs.-
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Engage with your customers in more meaningful ways.
Customer engagement is at the heart of business success, and requires a strategic, program-based approach that is aligned to both business goals and your customers’ needs.
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Our customer engagement strategy
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We start by gaining a clear picture of your business and your customers.
By understanding your customers’ behaviours, motivations and needs, we can define tailored customer journeys by segment. These journeys may include regular communications such as newsletters and alerts, as well as triggered and targeted campaigns.
Designing customer journeys increases our ability to define specific contact and content strategies for each segment – so we can deliver highly relevant and engaging experiences to your customers.
We monitor the journey using a performance management framework. Through analytics, insights and modelling we can more accurately target offers and messages, and optimise the customer engagement program over time.
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From strategy to operations
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Our clients partner with us for everything from strategic evaluations to full outsourced operations. For example, we can:
- Assess the effectiveness of your existing programs
- Redesign your email assets
- Design, implement and manage communication programs as an outsourced partner
Bienalto is flexible, and can work with most platforms. However, our preferred customer engagement tools are:
- Salesforce.com for customer data and campaign respository
- ExactTarget for email management
- Herbs (our proprietary platform) for simplified email creation and campaign reporting
We are very results oriented, and our customer engagement programs clearly work.
Speak to us today about your customer engagement and communication needs
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Design is at the core of the digital experience.
It must be purposeful, simple and creatively engaging – to respond to your business needs and deliver real value. To simplify complex tasks. And to connect with your target audience in memorable and delightful ways.
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Design solutions for all touchpoints
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Bienalto delivers customer experience design solutions across all touchpoints – websites, mobile sites and digital applications.
Our design services are end-to-end. We conduct customer research, assess the performance of your current solutions through analytics and heuristic reviews, build prototypes, conduct user testing and carry out visual design.
We can deliver a full content managed solution with Drupal CMS and custom web applications with Zend Framework. For other technical platforms, we can develop front end code and partner with system integrators for back end integration.
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Lean user experience design
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We advocate for lean user experience design. Why? It accelerates the design process, minimises waste and reduces risk.
Lean UX design involves collaboration – both internally and with our clients. By bringing together designers, user experience architects and developers into a single multi-disciplinary team, we can quickly solve complex design problems and produce highly considered and effective customer experience design solutions.
We know there are multiple design options, and we develop hypotheses about your customers to help define these options. Instead of making assumptions about the best experience, we develop minimum viable products and test and validate each possible solution.
Throughout the journey, we continually refine and iteratively improve the customer experience design for better – and much speedier – results.
Contact us to discuss how a lean approach to design will work for you
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