Bienalto’s expert strategists can help you develop, test and execute a suitable online strategy for your business. Typically, our strategies focus on two main objectives: establishing new customer relationships (or acquiring new customers for commercial businesses) or developing an ongoing relationship with existing customers.

Perhaps most importantly, a winning strategy involves simplifying key messages and communicating them to the right people, at the right time, through the best possible channels. And it takes a considerable amount of research to understand what exactly these messages should be, and when and how they should be communicated.

For instance, for new customers, we require innovative, original, low cost, high impact methods to get noticed. For these customers, there’s usually an incentive for them to respond – which needs to be clearly articulated. Often, if the product or service we’re promoting is a complex one, it’s a multi-step engagement that requires time and consideration.

In every instance, we determine which channels will be the most effective, and we rigorously track campaign performance at each step, and capture data from the customer at each interaction. By doing so, we can ensure that our campaign strategy always stays on track.

Our creative services experts deliver the visual personality, campaign messaging, strategic approach and design rules to ensure we are talking to our audience in their own language.

Our approach to design and creative messaging is user-centric, not ego-centric. We encourage the use of online communication alongside other channels where necessary – including print campaigns, out of home advertising, point of sale and even retail experiences.

Our creative services team works seamlessly with our user experience experts to understand your target audience, research the experience and fine-tune your messages.

While many marketing service companies place ‘creative ’at the centre of their offering, we believe that successful design is just as important as customer research, data and analytics. This information helps us understand the audience and respond appropriately. This doesn’t mean, however, that our creatives are any less creative. In fact, our team has had considerable and very senior experience in advertising and design. However, we believe that customer centric communications, informed by the solid proof of data and research, is a more intelligent science of marketing than simply ‘design for design’s sake’.